INNOVATION PNG 2025

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Sarah Foo


Head of Sales: Asia, Xero

From a humble startup in New Zealand in 2006, Xero has grown to be one of the world's leading providers of cloud accounting software, with over 4.3 million customers and a market capitalisation of AUD$27 billion.Originally from New Zealand, Sarah relocated to Asia in 2011 and held roles with KPMG in Shanghai, Singapore, Auckland and Hong Kong before joining Xero. She has over 18 years’ accounting and technology experience gained across the Asia Pacific region.

At Innovation PNG 2025, Sarah be making a virtual presentation on the keys to Xero's worldwide success and how it is deploying AI and other technologies to create the business software of the future.


Watch the video of Sarah's presentation below ...


Business Advantage International

Business Advantage International (BAI) has been actively involved in promoting business in PNG and the Pacific internationally since 2005. We publish the acclaimed annual Business Advantage Papua New Guinea investment guide in addition to PNG’s top-ranked business media, businessadvantagepng.com and Air Niugini’s Paradise in-flight magazine. We also host the Papua New Guinea Investment Conference annually in Brisbane.

Port Moresby Chamber of Commerce and Industry

The Port Moresby Chamber of Commerce & Industry (POMCCI) has been a voice for business houses in Port Moresby since the 1920s. Our primary objective is to influence public policy and create an environment that is conducive to the growth and success of businesses. We offer a range of services, including networking events, legal service solutions for business houses, security and safety prevention solutions and other advocacy efforts to help our members achieve their business goals.

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